Email Marketing

Why Email Marketing?

Millions of emails waiting for you!

Email marketing is the marketing through sending emails, to the certain or targeted people, who serve on internet. Usually these emails, basically send to those people who wants to avail the services, but some time they send email to different users or customers, to advertise their products and services. These emails includes the advertisements, request for certain business, online jobs ads, to collect the donations, to build the trust among customers and the brand awareness and information and to build the relationship or we can say sincere relationship with the customers.

  • Usually multinational companies send these messages, because they have the objective to achieve the certain goal, to enhance the relationship with the previous or recent customers so that the customer satisfaction and loyalty increase.
  • It may be sometimes, that the companies offer different products so they send the emails to the people for straight away make purchases with the certain time limit offer.

 

Types of email marketing

Transactional email is all about the purchases and their payments. It is related to the customer’s action to the certain products and services. It includes the messages, buy and order verification emails and payments receipts. Transactional emails sometimes also include the facility to promote their messages with in the transactional emails.

  • Transactional email

    Transactional email is all about the purchases and their payments. It is related to the customer’s action to the certain products and services. It includes the messages, buy and order verification emails and payments receipts. Transactional emails sometimes also include the facility to promote their messages with in the transactional emails.

     

  • Direct emails

    Direct email is usually sent to an individual who have their accounts on certain groups, or they join certain community or group. As if we can see there are hundreds and thousands of junk email is sent on hotmail, yahoo, twitter etc, which is mainly, based on the advertisement campaigns. These direct emails are usually for the interaction with the people about their offer of certain products and services. Companies usually have the database system so they collect the list of the customers, their complete detailed information, there email address so that they can target the customers through their network.

  • Comparison to traditional mail

    Couple of year’s back it was clearly seen that traditional marketing was preferred and used by the companies. Now they have the facility to expand their business through online marketing or through the email marketing. There are so many benefits and losses in using email marketing as compared to the traditional marketing.

     

    Opt-in email advertising

    Opt-in email advertising is also called the permission marketing. The companies make their advertisements through emails, where the recipient of that ad has to receive it to the channel. A company satisfies the consumer needs by sending them emails through this medium. Sometimes, unwanted emails sent to the customers unnecessarily, which irritate the individual and customers might do not take interest in that and may delete that email. Opt-in marketing is usually more personal and it do do not create any privacy issues. The other person can trust it. Sometimes the newsletters also send to the customers that tells the individual about the upcoming events, occasions and different type of promotions about the product and services. So in this way the companies ask the individual that either they want to buy it and avail this product or not.